Sunday, June 08, 2008

K-Mart Set To Sell 'Abstinence Pants'


Attention Kmart shoppers, love can wait.

The retailer is generating a lot of buzz this week over a clothing item for juniors that some blogs say promotes abstinence. The $16.99 sweatpants come in various colors with the message “True Love Waits” on the front and back.

"These athletic pants boldly proclaim just where she stands by pointing out that "True Love Waits" in a large screen print on the front and back of these pants," the retailer's Web description of the item reads.

There is no similar product for young men.

A spokeswoman for Sears Holdings Corp., which owns Kmart, told The Buzz the pants have absolutely nothing to do with taking any kind of position, either way, on abstinence. "It was not associated with any group or any cause," said Amy Dimond. "It was just a graphic put on the pants."

Piper & Blue, Kmart's private label brand, designed the sweatpants as part of its summer collection that hit stores in late April.

Although the pants were not designed to make a statement, Dimond admitted that "there may be some (customers) who made the (abstinence association), but it was not the intention."

Dimond added that the sweatpants are going on markdown and a lot of the inventory has already sold through.

So, if you're in the market for the latest chastity belt fashion, you better move quickly.


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